Casa de Mós
Casa de Mós is a private villa near Lagos, in the Algarve. Open year-round to families and groups of friends, the house is built around moments. A sunset, a barbecue, a game of pool, a long dinner. A brand was needed to capture that spirit and communicate it clearly in the short-term rental market.
To create a visual identity that translates the warmth and conviviality of the house into a clear and memorable visual language. The brand needed to communicate what makes Casa de Mós different in a competitive short-term rental market: not the property, but the moments it makes possible.
The icon is built from squares that move and come together, a visual metaphor for encounter and shared moments. Together they form an M: not just the initial of the house, but the symbol of everything Casa de Mós stands for. Families and friends arriving, gathering, and building memories together. The colour is a deep orange, drawn from the materials of the house and the Algarve sunset, chosen for what it communicates: friendship, energy, and warmth. The result is an identity that feels as welcoming as the house itself, giving Casa de Mós a distinctive and recognisable presence in the hospitality market.
